Our Drive

Improving the World’s Protein Supply

We serve those who serve the world with proteins and food, with a future-proofed superior portfolio of value-adding processing solutions that are safe, sustainable, holistic and precise, from the efficient and gentle handling of raw resources to finished and packed food products. Below water, on board and on land. Whether it’s fish, poultry, meat or other food items. With automation, digitalization and humanization, we are redefining food processing based on reliable technology and lasting quality.

With a growing world population and the urgent need for sustainable action, our common goals must be to increase food availability while conserving resources, to combine animal and alternative protein sources and to set the highest standards in food safety, quality and animal welfare.

Together We Innovate the Food Value Chains

our approach

Driving Innovation in Partnership

Thanks to our experience across generations, we design solutions that will help people today, tomorrow and beyond – products that have a sustainable value.

Innovation drives our continuing growth. At BAADER, we draw on the creativity and resourcefulness of our people to stay ahead of other market players. In close collaboration with our customers, we are taking further major steps toward greater efficiency, traceability, transparency, profitability and sustainability. By sharing knowledge and data, together we can succeed in optimizing the food value chain in the long term.

To the benefit of our customers, the consumer and the planet.

Our Approach Image Sample
OUR PROMISE

Reliable Technology over Generations

We think for generations, which enables us to design innovative products that represent sustainable value for today and beyond. Our long-term vision allows us to create frameworks that can be adapted and expanded to meet the new, challenging demands of the industry.

We deliver machines, lines and equipment built with extreme precision and the utmost care for details. This is how we avoid downtime and ensure your business case certainty. Thinking in very long cycles means that we act with foresight and create frameworks that can be adapted and expanded to meet new demands.

Baader Quote
Unconditional quality: At BAADER, we do everything for our customers.
OUR CREATIVITY

A Data-driven Approach Increases Efficiency –

Innovation is Our Driving Force

Research and Development

Research and development have always been core at BAADER. This is why we are one of the most innovative machine designers and engineering companies in the fish and poultry processing business. New technologies and digital innovation have enormous potential in all stages of the food value chain. We know this, and therefore direct our research and development to new technologies and digitalization.

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Innovation

Innovation drives our continuing growth. We draw on the creativity and resourcefulness of our people to stay ahead of other market players.

In close collaboration with our customers, we are taking further major steps toward greater efficiency, traceability, transparency, profitability and sustainability. By sharing knowledge and data, together we can succeed in optimizing the food value chain in the long term.

Baader Innovation

Experience Our Technology

The BAADER Technology Center in Lubeck, Germany offers the possibility for live equipment presentations, testing and training. You can arrange customized on-premise or virtual presentations, participate in one of our in-house fairs and have you and your future operators and service mechanics trained on our equipment.

Baader About Us
Baader About Us

Every day our global experts dedicate themselves to researching and developing new technologies and solutions

Six hundred patents and operations in 100 countries across six continents demonstrate that we have always pushed boundaries and explored new horizons. Today, we continue to search for new opportunities to expand our business. We take calculated risks and are willing to tackle potential challenges. We are true pioneers in food processing because we face our challenges together with our customers.

Experienced engineers, technicians and mechanics work in laboratories, and in design and research departments in Germany, Denmark, the Netherlands and the US to find innovative solutions. This international mix of diverse mindsets is the backbone of our creative spirit. One thing that unites us all is our relentless desire for quality – in all phases.

Our Values

It’s all about humanization

For us, people are at the centre. Digitalization will take centre-stage only when trained and tuned by knowledgeable engineers. Our people will ensure that ethics, law and sustainability will all be part of the solution. With the need for the right info and data at the right time, we focus on the collaboration, motivation, education and buy-in of the people and teams involved.

We cultivate loyalty, team spirit, honesty, responsibility, goal-orientation and passion, a spirit actively shared by our employees and customers. New hires and trainees discover a professional and passionate team with many opportunities to drive and enhance their skills. Our ongoing commitment to the development of BAADER people greatly benefits our customers.

Baader About Us
Loyalty
Team Spirit
Honesty
Responsibility
Goal-oriented
Passion
OUR ENGAGEMENT

Contributing to the Future of Food

The Challenges We Face

BAADER is facing significant challenges: changing values and demographic and technological changes are continuously leading to new requirements and solutions in the food industry.

New eating habits, conscious consumers, technological trends and developments in particular also offer opportunities – for food processing, the food industry, society and consumers. For this reason, we are constantly aligning our strategy to impact the future of food.

Sustainability: Our Actions Premise

All food starts as raw resources like fish, poultry, meat, fruit, vegetables, etc. Our planet holds many treasures, but resources are finite. Ecological and social sustainability and a clear commitment to conserving resources are an integral part of our strategy. Efficient and resource-friendly machinery is our contribution to a conservative food supply. We design our facilities, systems and process solutions to make a sustainable value chain. Our industry-leading ‘Zero Waste’ initiative targets hidden waste that aims to introduce untapped resources into the value chain with the right processing methods.

Our add-on chilling technology further supports sustainability goals by maximizing yield, reducing defects, increasing shelf life, reducing water use and eliminating the use of ice thereby improving transport efficiency for a lower carbon footprint.

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Our Expertise

Our Expertise Starts and Ends with Optimal Product Handling

We are not only best in class when it comes to food processing solutions; we also know how to refine and add value. Product quality is a primary focus when developing our equipment and processing solutions. We know how to process gently and ensure the highest standards of animal welfare, hygiene, food safety and quality in all phases.

And our customers are ensured of their business case as we guarantee the best return on their investment. We do this by being in the region for the region across the globe, with a qualified and robust service network and spare part supply chain and our overall partnership approach for entire wall-to-wall solutions.

Processing Expertise

Customer Business Certainty

Baader Training Courses
Baader Training Courses
Baader Training Courses
Baader Training Courses
Baader Training Courses

More about our organization