Main Menu
Processing Overview
Partner in Fish Processing
BAADER Products
Primary Processing
Secondary Processing
Our Organization
In the region for the region
Around the Globe
With over 100 years of innovation, BAADER is a global leader in advanced food processing solutions. Beyond fish and poultry, we revolutionize the industry through insight, digitalization and data analytics. We operate in over 100 countries with a dedicated workforce of 1,600 professionals and are committed to providing solutions that prioritize quality, efficiency, traceability, profitability and sustainability. We have, and always will, help treat animals as valuable resources.
BAADER – Driving innovation for a century, committed for a lifetime.
People
We employe more than 1,600 people world-wide
Country
We have sold our solutions to more than 100 countries
Experience
We have over 100 years of experience in global food processing
Growth
Conscious leadership is leading to continuous growth
Our Locations
With offices, representatives and service stations all over the world and a reputation for high-quality equipment, BAADER is one of the strongest and most innovative business partners in the food processing industry. Our customers enjoy maximum benefits and productivity from our presence in more than 80 locations worldwide, precise spare parts, as well as daily spare parts dispatch.
The BAADER Global headquarters is located in Lübeck, Germany.
Our Management
Executive Chairwoman
Petra Baader
Petra Baader has been leading BAADER as Executive Chairwoman since 1995. Under her leadership, the company has expanded into the fish and poultry business and successfully established BAADER as a leading provider of food processing solutions. Petra Baader has been honorary consul for Norway since 1996 and has been awarded the Royal Norwegian Order of Merit ‘Knight First-Class’. Petra Baader also sits on the advisory board of several international companies.
Chief Financial Officer
Torsten Krausen
Torsten Krausen has been a Managing Director at BAADER since 2009. His background in private equity and corporate finance contributes to the company’s continued solidity. He oversees Finance, Legal, IT, Purchasing and Mergers & Acquisitions. Knowing how to combine his numerical approach with his visionary leadership, he is a trusted partner both for financial stakeholders and BAADER colleagues from all business areas.
Managing Director Poultry Holding
Dr Norbert Engberg
Dr Norbert Engberg studied Mathematics and Economics in Hamburg. Before joining BAADER in 2019, he worked as a Managing Director in the food industry. He merged and reorganized companies, built up sales structures and implemented brands. Furthermore, he focused on efficiency and innovation in production. Being responsible for food processing teaches many perspectives. Dr Norbert Engberg has now found his passion in bringing his knowledge to solution development at BAADER.
Managing Director Fish
Robert Focke
Robert Focke has held a management position at BAADER since 1998. Prior to being announced Managing Director, he was Head of Human Resources and Commercial Director. Next to his dedication to the business of offering fish processing solutions, he is voluntarily engaged as Vice President of the Northern German employer association and serves as an honorary judge at the State Labour Court.
Managing Director Software & Digitalization
Dr Norbert Engberg
Dr Norbert Engberg studied Mathematics and Economics in Hamburg. Before joining BAADER in 2019, he worked as a Managing Director in the food industry. He merged and reorganized companies, built up sales structures and implemented brands. Furthermore, he focused on efficiency and innovation in production. Being responsible for food processing teaches many perspectives. Dr Norbert Engberg has now found his passion in bringing his knowledge to solution development at BAADER.
Our Brand
A multi-brand portfolio – with the customer at the centreBAADER is home to a portfolio of product brands that cater to a variety of customers and industry segments providing a range of equipment, solutions and services to meet expectations.
BAADER
Our most important brand has enjoyed over 100 years of success and goes back to the company’s founding father’s name Rudolf Baader. Today his name represents the company’s overall umbrella brand that has a unique standing in the global fish industry and is renowned for reliable and state-of-the-art solutions.
Our Product Brands
Food processing across markets, raw materials and species is different. As are our global customers of today and tomorrow. As such, our product brands represent a multitude of products and services.
Our Legacy
What started with the novel idea of founding father Rudolf Baader offering mechanically processed fish fillets more than 100 years ago developed into a global company that spans cross-industries, fish, meat and poultry processing as well as software and digital solutions as a major player in the industry. But our roots and heritage are deep. Our history continues to inspire us and drive us forward.